Feeding the Right Wolf and Building a Braver Business

I’ve been thinking a lot about how fear keeps me stuck. Jim Ritchie’s story about the two wolves—the good one and the fear-driven, destructive one—has really been echoing in my head. If I’m honest, I’ve definitely been feeding the wrong wolf. I can see how much hesitation and overthinking have held me back from moving NutriThrive Fitness forward. I know I want to grow, but I’ve been so afraid of messing up or failing that I haven’t taken the next steps.


When the semester started, I had no idea how much time school would take. Cutting my client hours down to four a week was the right move, but now, with only four weeks left in the semester and a lighter load coming up, I feel this urge to step back into growth. I want to stop feeding the fear wolf and start nurturing the one that thrives on courage and purpose.


The truth is, I already have good systems for serving my clients. What I don’t have are systems for consistently bringing in new clients and building the business. I keep putting off social media marketing and reaching out to potential partners—honestly, not because I don’t know how, but because I’m scared of being seen or rejected.


So, here’s what I’m thinking:

  • I need to pray about whether to focus on rebuilding my in-person client base or go all-in on online coaching. Trying to do both is just keeping me in limbo.

  • I want to commit to posting on social media three times a week, just to get myself out there and start connecting again.

  • I’ll reach out to one new professional each week to start building those partnerships and referral networks I’ve been talking about forever.

  • And I want to keep exploring what really motivates me, so I can build NutriThrive Fitness from a place of joy, not fear.

I’m pretty dang curious to see what will happen if I just keep taking small, consistent steps and trust that courage will grow as I do. Here’s to starving the fear wolf and seeing what’s possible.



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