No More Winging It: How I'm Finally Marketing with Purpose
This week, something finally clicked—and it didn’t even come from the assigned readings in Intro to Entrepreneurship (sorry about that!). While those were insightful, the real breakthrough came from the intersection of my Business Exploration/Orientation and Sales & Customer Relations classes. Specifically, the combined focus on entrepreneurial marketing techniques, promotional strategies, and career paths in marketing opened my eyes to what’s been missing from my own business efforts with NutriThrive Fitness. Looking back, my marketing efforts have been minimal and mostly centered around pouring countless hours into Instagram content. Inspirational posts, reels, stories—you name it. But none of it brought in clients. And honestly, I didn’t have thick enough skin at the time to handle the lack of external validation (likes, shares, follows—you know, the usual dopamine hits). My overthinking brain kept wondering if I was wasting my time. (I wasn’t—but I was do...